听过的书

《影响力》

互惠(亏欠偿还,圈子社区-政坛)

承诺和一致(书面公开-减肥戒烟,不相关小恩小惠诱惑-捐款或销售,言行一致的压力-销售淡季买玩具,形成自我压力而非外部压力如奖励或惩罚-禁止孩子玩机器人,低球高球策略 -卖车,揭穿谎言直接拒绝-借调查问卷卖产品服务)

社会认同(罐头笑声,同辈压力,宗教预言失效仍尽力推广,目击者一人比多人更倾向帮助,不确定性,相似性,普通人做广告的优势,自杀新闻和校园慈善的模仿行为,独立思考,独立行动)

喜好(政治倾向,宗教信仰,文化品位,审美情趣,饮食娱乐,体育军事,非理性迁移,车模,通信兵和气象预报员)

权威(职位,衣着,考察其是否真是这个领域的专家)

稀缺性(数量,时间,过期不候,考虑是否因稀缺压力而产生不合理的价格和代价,反思是因稀缺而想占用,还是一直就像使用)

《人性的弱点》

价值观(家庭,工作,正直,结果,做选择时依赖的标准),名字(亲切),关心(重视),微笑(友好),赞美(肯定)

 

待续。。。

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About liyao13

Yao Li is a web and iOS developer, blogger and he has a passion for technology and business. In his blogs, he shares code snippets, tutorials, resources and notes to help people develop their skills. Donate $5 to him for a coffee with PayPal at About Me page and read more professional and interesting technical blog articles. Follow him @Yaoli0615 at Twitter to get latest tech updates.
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